Happycall selects TBWA for first ad campaign

The account is worth an estimated US$1.6 million.

According to a statement from TBWA, the brand is looking to gain share from the market leader Tefal, having unveiled a diamond-coated pan last year. Happycall has not conducted any advertising since its establishment ten years ago. The new campaign is understood to be an effort to expand distribution channels.

The drive is expected to target housewives by highlighting the group’s preferences in coated frying pans. It is scheduled to run from September until November.