Havas Media launches Mobext in Singapore and Malaysia

Mobext provides end-to-end, mobile marketing to clients, including messaging services like SMS and download; mobile internet services like WAP consulting and development, mobile display, mobile search; proximity based services including LBS and mapping.

It will also offer integration through reporting and analytics by Havas Digital’s campaign management platform.

The launch will signifcantly strengthen Mobext’s presense in Southeast Asia. It follows the agency brand’s first Asia-Pacific launch in India during the second quarter of 2011.

In February, the media group acquired a majority stake in Snapworx Mobile Inc in the Philippines, with the agency subseqeuntly rebranded as Mobext.

Vishnu Mohan, CEO of Havas Media Asia-Pacific said Singapore and Malaysia are strategically important markets for Havas Media.

“Our vision is to be the only pure-play mobile marketing agency network with truly regional scale across the entire Asia-Pacific, with strong mobile leaders in every major Asian market,” he said. “This will allow us to work with the largest advertisers across the region for region-wide mobile marketing agency campaigns.” 

De Souza will take on the role of general manager for Mobext Singapore and Malaysia. He moves from global advertising network Buzzcity, where he served as vice president for media.

During his 12 year career he has managed cross-channel campaigns and developed content for brands including Coca-Cola, Nestlé, EAGames, Disney, Nike and MTN.

Arthur Policarpio, head of mobile, APAC, Mobext, said: “We invest in people, and with Michael, we have a leader with years of experience in mobile who can provide our clients with expert advice in this field.”