Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 5, 2014
Have a better name for Beefeater? VisitBritain asks Chinese to name UK attractions
BEIJING - A lot of tourism marketing campaigns are centralised to the B2B supply chain due to economies of scale, but VisitBritain's new campaign directly addresses Chinese consumers—appealing to their fascination with giving nicknames to everything.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
54 minutes ago
Asia-Pacific Power List 2025: Abdul Sani Abdul ...
Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Where the real Cannes happened
Cannes Lions first-timers pick out their highlights of the week.
2 hours ago
Chaka Sobhani and Tara Ford to co-chair Campaign ...
The standard entry deadline is Thursday, July 10.