Racheal Lee
Apr 4, 2013

Health Promotion Board Singapore calls PR pitch

SINGAPORE – The Health Promotion Board (HPB) has called a pitch to implement an integrated public relations and consumer marketing plan.

The contractual period for the tender is until 31 March, 2015
The contractual period for the tender is until 31 March, 2015

The chosen agency will also conceptualise, plan and manage work leading up to the solicitation of unpaid media coverage. The contractual period for the tender is from 18 July this year to 31 March, 2015, with the option to extend for another 12 months, until 31 March 2016.

The tender consists of a corporate public relations retainer and a consumer marketing communications project.

The corporate public relations retainer involves the agency working with HPB based on a predefined retainer and scope of work to promote its brand and programmes. The consumer marketing communications project will see the agency working with the board to value-add to its consumer campaigns, applications and marketing initiatives.

The complete set of specifications will be distributed after a compulsory tender briefing on 12 April, and the submission of the signed non-disclosure agreement.

Earlier, HPB launched two open tenders, to appoint marketing and media agencies to conceptualise, plan and implement integrated marketing and communications campaigns.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.