The chosen agency will also conceptualise, plan and manage work leading up to the solicitation of unpaid media coverage. The contractual period for the tender is from 18 July this year to 31 March, 2015, with the option to extend for another 12 months, until 31 March 2016.
The tender consists of a corporate public relations retainer and a consumer marketing communications project.
The corporate public relations retainer involves the agency working with HPB based on a predefined retainer and scope of work to promote its brand and programmes. The consumer marketing communications project will see the agency working with the board to value-add to its consumer campaigns, applications and marketing initiatives.
The complete set of specifications will be distributed after a compulsory tender briefing on 12 April, and the submission of the signed non-disclosure agreement.
Earlier, HPB launched two open tenders, to appoint marketing and media agencies to conceptualise, plan and implement integrated marketing and communications campaigns.
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