Staff Reporters
Mar 26, 2021

Hear Adidas 'anthem' for the opening of its Singapore concept store

'Who Could Imagine' is a collaboration with local musicians Rauzan Rahman, MEAN, Mickeyleano, PRAV and Weish.

Hear Adidas 'anthem' for the opening of its Singapore concept store

As a lead up to the opening of the latest Adidas Home of Sport, the brand's newest concept store, at VivoCity in Singapore, the brand has launched an anthem, ‘Who Could Imagine’.

The song is a collaboration with local musicians Rauzan Rahman (producer), MEAN (rapper), Mickeyleano (rapper/singer), PRAV (DJ/Beatmaker) and Weish (Vocalist).

A music video for the song will debut on April 10 exclusively at the store's opening, before going live online on April 11.

The store will feature Singapore exclusive designs at a Makers Lab, "hyperlocal" signatures done in collaboration with creatives such as Aeropalmics, Ink&Clog, Reza Hasni, Space Objekt, and Yana & Jun. The brand will offer the public opportunities to relearn, unlearn and learn knowledge on running and football in a series of workshops dubbed Recalibrate You. Running workshops will be hosted by Adidas Runners Coach and Captains, Eugene, Sofie and Jon, while football workshops will be hosted by Fandi Ahmad.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.