Madhavi Tumkur
Dec 7, 2010

Heineken launches a TTL campaign for the holiday season

SINGAPORE - Heineken's year-end campaign set to launch at Clarke Quay next week includes TVC, radio, OOH, digital executions and activation.

Heineken breaks the year-end office monotony with its new campaign
Heineken breaks the year-end office monotony with its new campaign

To break the year-end monotony in the office, Heineken has launched a Facebook page that consists of an array of applications and content, all updated weekly.

The page's 'Festive fun' tab, has a range of festive Heineken out-of-office replies for e-mail signatures, as well as screensavers with witty lines.

At the 'Heineken Formula chair race' to be held at Clarke Quay Central, the humble office chair has been given a makeover with bigger wheels and an engine to manoeuvre through a race track fraught with normal everyday office equipment as obstacles.

The 'Heineken Formula chair race' race track is open from 13 to 16 December, with practice runs from 5pm to 7pm, and the actual races taking place from 7pm to 9pm daily.

Prizes include a Heineken Office Party worth S$1,000 for the winning team.

The creative agency behind this TTL campaign is Iris.

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