Helen Duce promoted to president Asia-Pacific for EffectiveBrands

Duce will be based out of Singapore. Her move from the UK is part of EffectiveBrands' strategy to increase its focus on the Asian market, along with the launch of a Tokyo office in January. 

“Asia is the number one opportunity for all of our global clients,” noted Duce. “Tapping on the growth potential of this complex and diverse region by securing the right marketing offer and implementing the right organizational structure is a constant board topic. Everything changes quickly in Asia, so it is important to be immersed in the market here."

Before joining EffectiveBrands, Duce spent 17 years working on the client side with Unilever in both regional and global roles, spanning two continents and working on iconic brands such as Peperami and Lipton tea. She then moved into technology, taking a key role at The University of Cambridge Auto-ID Centre, where she helped to foster the adoption of the Auto-ID Centre’s system in Europe.