Staff Reporters
Apr 16, 2012

Hill+Knowlton named official PR for Korea's Incheon Asian Games

SEOUL - The Incheon Asian Games Organising Committee (IAGOC) has appointed Hill+Knowlton Strategies (H+K) as official global PR agency for the 2014 Incheon Asian Games.

H+K Strategies and IAGOC sign the global PR Launch MOU
H+K Strategies and IAGOC sign the global PR Launch MOU

The 17th Asian Games are to be held in Incheon, South Korea from 19 September to 14 October, 2014 under the slogan 'Diversity Shines Here'. The event is patronised by the Olympic Council of Asia (OCA) and the event will be hosted by the IAGOC. 

To promote the games, H+K has developed an integrated online and offline campaign along the theme 'Cheer, Asia', which combines athlethics and contemporary Korean Pop culture. Throughout 2013, influencers in the sports, culture and tourism industries as well as the media from 19 countries will join road shows that will appear in six major cities across Asia: Guangzhou, Singapore, Tokyo, New Delhi, Dubai and Almaty.

Young-soo Kim, president of IAGOC said, “With the appointment of H+K Strategies as our official global PR agency, the Pan-Asia campaign to promote the Incheon Asian Games will have great impact and will inspire people from everywhere in Asia to join in our festivities.”

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

7 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

8 hours ago

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

8 hours ago

Move and win roundup: Week of November 11, 2024

Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.