Faaez Samadi
Nov 4, 2016

Hill+Knowlton Strategies wins Winter Olympics global PR remit

Agency will lead international communications for 2018 Olympic and Paralympic Winter Games in PyeongChang, Korea.

L-R: Anna Jihyun You, press secretary for foreign press, POCOG; Hyungkoo Yeo, EVP and secretary general, POCOG; Vivian Lines, APAC chairman, H+K Strategies; HS Chung, president & CEO, H+K Strategies Korea
L-R: Anna Jihyun You, press secretary for foreign press, POCOG; Hyungkoo Yeo, EVP and secretary general, POCOG; Vivian Lines, APAC chairman, H+K Strategies; HS Chung, president & CEO, H+K Strategies Korea

The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has hired Hill+Knowlton Strategies as its international PR and communications partner.

Following a competitive pitch, H+K won the 18-month remit to run a media and content communications campaign to promote PyeongChang globally, as well as providing strategic counsel on crisis and issues management, and handling international media relations. 

Lorna Campbell, H+K Asia-Pacific regional director for sports marketing and sponsorship, will lead the account.

Vivian Lines, chairman of H+K Strategies APAC, said he was honoured to win the contract, which is in keeping with the agency’s previous experience of handling communications for the Organizing Committees of the Beijing 2008, Vancouver 2010, and London 2012 Games.

“H+K has a deep understanding of the Olympic environment, cultures and values, and we are delighted to add PyeongChang 2018 to our experience,” he said. “We have a strong team in the region who will work closely with POCOG to help us connect with and inspire the world around the excitement of PyeongChang and the Winter Olympics.”

Yeo Hyung-koo, POCOG secretary general, said: "It is important to raise the international profile of PyeongChang 2018 to generate enthusiasm and positively represent the Olympic Games. Securing the right communications partner to work with our in-house team is key to this, and we are confident that Hill+Knowlton Strategies brings a fresh approach that will see our Olympic dream brought to life across the globe.” 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

11 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

12 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

12 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.