Since its launch, the brand has mainly focused on below-the-line activities.
The new TV campaign, titled ‘fight hunger’, is based on the theme ‘make love, not war’. The commercial looks at various issues prevalent in today’s society, including war, politics and child labour. The brand’s mascot, a hippo, will spread the love by delivering the snack across India. The online part of the campaign will be activated soon.
"Its a universal truth that an empty stomach is the devil’s workshop,” said Sajan Raj Kurup, chief creative officer at Creativeland Asia. “The insight became a lot more relevant on probing deep into the Indian culture. Food is a fantastic way of calming people down,” he added.
Credits:
Project Fight Hunger
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer Sajan Raj Kurup
Executive creative director Vikram Gaikwad
Creative director Anu Joseph
Copywriters Sajan Raj Kurup, Anu Joseph, Huzefa Kapadia
Account servicing Jay Gala
Production company Equinox Films
Director Ram Madhvani
Post-production company Pixion
Media agency OMD
Exposure Television, online
The new TV campaign, titled ‘fight hunger’, is based on the theme ‘make love, not war’. The commercial looks at various issues prevalent in today’s society, including war, politics and child labour. The brand’s mascot, a hippo, will spread the love by delivering the snack across India. The online part of the campaign will be activated soon.
"Its a universal truth that an empty stomach is the devil’s workshop,” said Sajan Raj Kurup, chief creative officer at Creativeland Asia. “The insight became a lot more relevant on probing deep into the Indian culture. Food is a fantastic way of calming people down,” he added.
Credits:
Project Fight Hunger
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer Sajan Raj Kurup
Executive creative director Vikram Gaikwad
Creative director Anu Joseph
Copywriters Sajan Raj Kurup, Anu Joseph, Huzefa Kapadia
Account servicing Jay Gala
Production company Equinox Films
Director Ram Madhvani
Post-production company Pixion
Media agency OMD
Exposure Television, online
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