Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 11, 2022
Historical brand-safety tools no longer enough for today’s media planners
In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Aug 14, 2024
Is complete brand safety realistic?
Just Published
1 hour ago
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
The Information
2 hours ago
Agency Report Card 2024: MullenLowe
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
4 hours ago
RGA appoints Melissa Jackson Parsey as global chief ...
Position has been vacant for more than a year after Tom Morton's departure.
The Information
22 hours ago
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.