McCann Worldgroup retains Holiday Inn global creative AOR

The McCann Worldgroup team will deliver the global brand creative, strategy and execution across online, TV, OOH, and print media, they will coordinate with McCann offices in the UK, Singapore and China, which will oversee local market activity.

"We're in the middle of a US$1 billion programme to refresh all 3,500 Holiday Inn hotels around the world, and we need a strong, creative partner to support us in this,” said Tom Seddon, chief marketing officer of InterContinental Hotel Group

Seddon added that as part of their wider supplier review, the Group was looking for a global agency that would deliver innovative ideas and great service at good value. "We believe McCann is the right partner to help us achieve this and we look forward to working with them over the next year as we showcase the change that has happened at Holiday Inn."

McCann Worldgroup has already worked on this global account for a year, and has developed a series of campaigns for Holiday Inn. Mindshare is the client’s media agency.

Canon Wu, chief creative director of Can Create, the creative boutique of McCann Worldgroup China, which led the pitch in China said “ The US is the biggest market for Holiday Inn, but the fastest growing new market for them is in Asia and China, McCann Shanghai is working on locally-relevant ideas to synergize with the new global branding strategy."

There are over 100 Holiday Inn hotels in Asia, with 58 in China alone.