Staff Reporters
Apr 27, 2023

Dentsu wins Hong Kong Tourism Board's global media account

Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.

Dentsu wins Hong Kong Tourism Board's global media account

The Hong Kong Tourism Board (HKTB) has selected Dentsu to be its new global media partner following a competitive pitch. The account was previously held by Mindshare, according to Comvergence data. 

Effective immediately, the mandate involves developing a global communications strategy, media planning and buying, as well as supporting HKTB's network of 15 offices in six different markets worldwide. 

It will also involve developing integrated creative, production and KOL campaigns to inform and improve visitor experiences and open up new business opportunities for the travel-related sectors.

“We are confident that dentsu team's extensive industry knowledge and innovative approach make them an excellent partner to help us achieve our strategic goals," said Anson Hung, HKTB's digital marketing director. "We are excited to collaborate with them in creating memorable campaigns that truly resonate with our target audience.”

Prerna Mehrotra, Dentsu Media's APAC CEO credited the expertise and insight of their local team, led by Hong Kong Dentsu CEO Simone Tam, for the win. She also pointed out the importance of having a  ‘one-stop’ integrated agency with a close global network for the new mandate. 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

2 days ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.