How industry leaders in Hong Kong are finding stability

 

On 21 September Campaign Asia Pacific is partnering with WE Communications for a morning of intrigue—deep-diving into the tidal forces affecting brands in today's world including: tech-driven business models, heightened consumer expectations, unpredictable government regulations and excitable financial markets.

 

 

Agenda

 

08.15 Registration & refreshments

 

08.45 Opening remarks

 

08.55 Brands in Motion: The report

 

Which industries have seen the greatest movement and disruption in the last year

and are staying at the cutting edge of change? WE Communications’ award-winning

Brands in Motion study quantifies and analyses ever-shifting consumer perceptions

at multiple touchpoints—from geography and category to competition and

stakeholders—to better understand how brands can manage their motion relative to

the forces pressuring them. This year, it’s even bigger: eight markets, eight

categories, and more than 25,000 consumers and B2B decision-makers were

surveyed. In this session, WE Comms lifts the lid on the results and looks at how

brands can adapt as quickly as the consumers around them.

 

09.45 Panel discussion: Keeping up with the new consumer

 

The new consumer is socially-conscious and looking for a brand’s purpose as well as

their own. They have exponential expectations in this era of responsibility, requiring

brand innovation to be functional, ethical, and foster stability. Does the brand share

the same values? Emotionally, the consumer might be engaged but are the product, message and values aligning with the consumer’s own view? Where emotional marketing once conquered all, are we moving towards a world where rationality triumphs in the eyes of the consumer? In this panel discussion, Campaign Asia Pacific's Southeast Asia editor Faaez Samadi brings together industry thought leaders Fiona Tin, marketing & communications director at TimeVallée, and Alan VanderMolen, president at International WE to explore the opportunities the new consumer brings to brand purpose.

 

10.25 Campaign Asia-Pacific & WE Comms closing remarks

 

10.30 End of event

 

 

If you would like to apply for a place in the audience, please contact:

Iris So Project Coordinator [email protected] +852 3175 1911

VIP places are limited and exclusive to brand marketers.

 

Speaking opportunities are also available.

 

UPDATE 19/09: Seats are currently filled for the event and registrations are closed. If you missed date, make sure to keep in the loop on our events page for similar upcoming event and networking opportunities.