Emily Tan
Jun 5, 2012

HTC to offer Sony Playstation games on smartphones

GLOBAL - On the first day of giant gaming trade show Electronic Entertainment Expo (E3) in Los Angeles, Sony has announced that HTC will be the first third-party to manufacture Playstation-Certified phones.

HTC to offer Sony Playstation games on smartphones

The partnership will see HTC launch a line of Playstation-Certified Android phones. The devices will be able to download and play games via the Playstation Store. Prior to this, only devices built through now-dissolved in-house partnership with Ericsson carried Playstation games. 

In line with the new approach, Sony has also rebranded its mobile gaming platform from Playstation Suite to Playstation Mobile. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2024: Tina Chao, McDonald's

Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.

1 hour ago

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

2 hours ago

You never know when you might need your favourite sauce

Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.

2 hours ago

What CMOs can learn from the fight against Google’s ...

The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.