Staff Reporters
Oct 22, 2012

Ibis launches world's biggest virtual pillowfight as part of re-branding exercise

SINGAPORE – Ibis is aiming to launch the “world’s biggest virtual pillow fight” on social media campaign as part of its global rebranding exercise.

Ibis launches the “world’s biggest virtual pillow fight”
Ibis launches the “world’s biggest virtual pillow fight”

The “Ibis pillow fight party” Facebook application, developed by Media Contacts Singapore, invites netizens to virtually throw pillows at each other to stand a change to win hotel stays across the region.

The six-week campaign aims to showcase the three personalities of the Ibis brand family in a fun and creative way. The three brands – Ibis, Ibis Styles (formerly All Seasons) and Ibis budget (formerly Formule 1) – are represented in the campaign by the different pillow colours.

Jens Uwe Parkitny, VP, Digital Distribution & Loyalty, Accor Asia-Pacific, said harnessing social media is one of the Best ways to introduce Ásia-Pacific consumers to the brand.

"In a way, the Facebook community in the region mirrors the Ibis brand – energetic, savvy, connected and on-the-go,” he said. "We think this application will energise our Facebook fans and help them discover the ibis family in a fun way."

 

 

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