Jenny Chan 陳詠欣
Apr 18, 2012

Initiative to address mainland hair-removal attitudes for Strip + Browhaus

SHANGHAI - A new business win for Initiative will see it handling media planning and buying duties for Strip + Browhaus—and taking on a mission to change ingrown notions about hair removal being uncomfortable or even unlucky.

Strip has four stores in Shanghai

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

53 minutes ago

US regulator asks Omnicom and IPG for information ...

Shareholder vote due to take place on 18 March.

2 hours ago

'Not every brand or company needs to build AI': ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

2 hours ago

AFL invites a younger generation to the world of ...

72&Sunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.

3 hours ago

Beyond keywords: Unlocking the power of AI ...

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.