![[L-R, clockwise]: JJ Lin wearing Giuseppe Zannoti shoes for his birthday party; A meme of Ge You's character from a 1993 sitcom still circulating to this day; Zanila Zhao is an actress who topped Kantar's latest CelebrityZ China Ranking; Yang Yang donning a Puma hoodie and dipping a Godiva chocolate into hot chocolate (Source: Sina Weibo)](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20190325083907_My+Post.jpg&h=570&w=855&q=100&v=20250320&c=1)
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Mar 26, 2019
Insisting on using only celebs is like "gambling" in your KOL strategy
Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
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