![[L-R, clockwise]: JJ Lin wearing Giuseppe Zannoti shoes for his birthday party; A meme of Ge You's character from a 1993 sitcom still circulating to this day; Zanila Zhao is an actress who topped Kantar's latest CelebrityZ China Ranking; Yang Yang donning a Puma hoodie and dipping a Godiva chocolate into hot chocolate (Source: Sina Weibo)](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20190325083907_My+Post.jpg&h=570&w=855&q=100&v=20250320&c=1)
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Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
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