Internet to run out of IP addresses by 2011

The reason for this is the explosion of data on the smart-grid and the increase in mobile internet applications.

The next generation IP which uses a 128-bit address, as opposed to 32-bit used currently, is capable of supporting the large database of addresses. However, the ISP (Internet Service Providers)  and telecom companies are slow to transition to this.

According to Daniel Lee, regional digital director for SEA at Euro RSCG, the transition is a non-issue.

"Users will not even realise the transition and it is only the hardware side of business such as Cisco who will encounter difficulties, if any," says Lee.

"Many companies share IP addresses without knowing it and big internet companies such as Google and Facebook are already starting to transition to the dual IP platform."

The one benefit of the new IPv6 is that it allows companies to register their domain names in two languages.

"This will have a huge impact for Chinese companies, as up until now, they are only English language domain names with an option to choose Chinese language once you enter their site. IPv6 will enable marketers to register Chinese language domain names and we will see an influx of them entering the market."