IPG Mediabrands Taiwan hires Samuel Hsu as senior media investment director

Hsu (pictured) came on board in early June. He will be responsible for leading and developing clients' media buying strategies, leveraging analytics and research, as well as generating new business leads, initiating research on futuristic new-media technologies and creating cross-media innovations. He will work across all clients in Initiative and UM.

Sheena Liu, MD of IPG Mediabrands Taiwan told Campaign Asia-Pacific that Hsu replaced DC Chang, who was in the industry was over 25 years and retired recently.

She added that Chang was in charge of TV buying only, "but in order to stay true to the agency’s hybrid goals, we shuffled the roles a little and brought on board [Hsu], who has experience on both traditional and new media side of buying." 

Armed with almost 15 years of negotiation skills, contacts and media and marketing experience in television and digital media in Taiwan, Hsu most recently worked for Yahoo Taiwan for two and a half years as senior sales manager. He was in charge of entertainment and technology accounts including Samsung, LG, Canon, Warner Bros, Fox and Sony Pictures.

Prior to that, his CV also includes roles as senior sales manager at Turner Broadcasting and sales manager at Discovery Channel, as well as stints with ERA TV and Video Land TV in Taiwan.

"Samuel is a leader with vision," Liu said. "Each team he has been a part of, he has built tremendous value by driving outstanding results. His hybrid background is an invaluable asset.”

Last April, IPG Mediabrands formally became a ‘fully hybrid’ organisation, dissolving the distinction between digital and traditional when it comes to media planning and buying. The company claims to have achieved more than 90 per cent compliance to hybrid goals by a 30 April deadline, and the Taiwan team had already achieved 100 per cent compliance, according to the company.