iris restructures to boost operations in Asia-Pacific

Creative director, Grant Hunter (pictured right), has been made regional creative director for Asia and will move to Singapore along with the head of planning, Paul Gage (left). Joint managing director of iris’ experiential arm, Nico Tuppen (center), will join its Sydney office as part of the independent agency’s new regional management structure, effective from May.

Alyssiah Tsui will become commercial director for Asia-Pacific and China while Andrew Wilson will be responsible for talent attraction and retention in his role as head of people for the region. Both will also be based in Sydney.

The changes are intended to decentralise iris’ global management structure and help the agency grow in four key regions including Europe, America, China and Asia. iris wants to further establish itself in China where it has offices in Shanghai and Beijing.

On the appointments, Ian Millner, CEO and founder of iris, said: “The new regional management structure will help us expand more quickly and drive the development of marketing services as we look to establish the agency model of the future which is smarter, faster and more flexible in delivering true integration.”