Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

Clockwise from top left: Gabrielle Ludzker, Parry Jones, Sachini Imbuldeniya, Kirsty Hathaway, Victoria Appleby and Sophie Maunder

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