Iskandar Malaysia beefs up digital campaign

KUALA LUMPUR – Iskandar Malaysia, a regional development authority in the country's Johor State, has launched the second phase of its multimarket digital branding campaign, working alongside Trapper MPG and Media Contacts.

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Sandhu: The second phase was always part of the original digital game plan for Iskandar Malaysia

The partnership with the agencies incorporates strategic planning, digital media planning and buying, creative development and social media in Malaysia, Singapore and Indonesia.

Dinesh Sandhu (pictured), country director at Media Contacts Malaysia, said the second phase was always part of the original digital game plan for Iskandar Malaysia.

“Iskandar Malaysia seeks to compete with Asia’s top investment, tourist and work-life destinations. As such, an integrated digital thrust is now needed to address the investment, leisure, hospitality and education decision making audiences,” he added.

K. Sivanathan, CEO of Trapper MPG, said, “It is gratifying to witness Iskandar Regional Development Authority’s passion to invest in digital. As internet penetration levels are increasing significantly across the region, digital is certainly an optimal solution to reach our target markets in a consistent manner.”

Media Contacts and Trapper MPG have been selected by the Iskandar Regional Development Authority (IRDA) as digital AOR for the Iskandar Malaysia brand in May.

Source:

Campaign Asia