Titled 'Dare to be our face at HK7s', the initiative invites fans to share photos of themselves drinking Carlsberg while partying, dressing up and displaying the spirit of fun associated with the Sevens via a dedicated Facebook app. The photos will be featured in a gallery where fans can 'like' their favourites.
A weekly winner, chosen by Carlsberg, will receive one of three pairs of full-weekend tickets to the event. Runners up will get Carlsberg Kukri rugby jerseys.
Various bars in Hong Kong's popular Lan Kwai Fong area will host photo booths where promotional girls will help revelers to dress up and take photos.
Carlsberg's ultimate picks for the most exciting and craziest photos will appear on the big screen at Hong Kong Stadium during the event.
The project runs for a month until Sunday 25 March.
Credits:
Digital agency Isobar Hong Kong
Business director David Jessop
Strategic planning director Desmond Bateman
Digital creative director Munhoe Tung
Associate project director Denise Chow
Digital designer Kenneth Chan
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