Barathi, who was previously technical and operations director at Isobar in Singapore, will relocate to the Philippines' capital to take up his new role.
He will be tasked with growing the team in Manila, implementing new initiatives, and solidifying the hub’s operations for the Isobar network, according to the agency.
Isobar’s hub in the Philippines is a new initiative launched in Asia-Pacific with the ongoing support of the company's major production facility in Poland.
The hub enables Isobar to streamline the tech production process, drive efficiency and quality across the web in mobile and social, with the benefits of multilingual project management, and in close proximity to all Asia-Pacific time zones. It will also enhance Isobar’s development efficiency and cost competitiveness for many markets.
Konrad Spilva, managing director of Isobar in Australia, said the hub will act as a central connection to Isobar offices across the region, and deliver technical production services to its clients in Australia and throughout Asia-Pacific.