Isobar names global chief creative

Isobar has appointed Ronald Ng, previously global CCO at Digitas, as executive vice president and global CCO.

Ng takes on the newly created, New York-based role immediately, reporting to Isobar's global CEO, Jean Lin.

During his 3.5 years at Digitas, the network won a 2017 Cannes Lions Creative Data Grand Prix and a WARC Marketing Effectiveness Grand Prix. Prior to Digitas, Ng worked at BBDO/Proximity in CCO and EVP/ECD roles in its Malaysia, New York and Singapore office

He will work with the compay's global leads in creative and design, technology, strategy, delivery and new business to foster collaboration, advance the creative agenda and drive Isobar’s reputation as a leader in experience design, creative commerce and innovation, according to the company. He will also chair Isobar’s Creative Excellence Council.

“We are at the most interesting time in marketing history where ideas and technology work hand in hand to redefine what creativity and craft really means," Lin said in a media release. "Ronald’s cross-region experience of working at the creative intersection of platforms, data and ideation is perfect to empower our vision to drive experience-led transformation, powered by creativity.”