Benjamin Li
Feb 17, 2011

ITV Studios and Active TV form production partnership

ASIA PACIFIC - ITV Studios has announced a new collaboration with leading Singapore-based production company Active TV, which will see the two companies producing together under the ITV Studios Asia banner.

Come Dine With Me
Come Dine With Me

The companies will work with leading broadcasters in the Asia-Pacific region to gain commissions for ITV Studios' portfolio of new and existing formats. Active TV will produce all content under the banner of ITV Studios Asia and all finished programming will be distributed internationally by ITV Studios Global Entertainment.

The two organisations will develop and produce local versions of a host of established hit formats. The ITV Studios portfolio includes internationally renowned properties 'Come Dine With Me', 'Hell's Kitchen', 'Dancing on Ice' and 'I'm a Celebrity... Get Me Out of Here!' alongside recent launches such as 'Popstar to Operastar' and 'May the Best House Win'.

Led by the award-winning producers Bertram van Munster and Michael McKay, Active TV Asia specialises in the production of entertainment and reality formats, with recent successful TV productions including 'The Amazing Race' franchise in Asia, Australia and Israel, the weekly production of 'E News Asia' and hit children's series 'Prank Patrol'.

James Ross, regional director for Asia at ITV Studios Global Entertainment, said that having been active in licensing and distribution in Asia for four years, it was now time to "take it to the next level" and produce content locally.

"Active TV is a trusted producer throughout Asia and we are delighted to be working with them," Ross added. "This collaboration will allow us to quickly roll out our internationally proven hits across the region, positioning us well to take advantage of new content coming through ITV Studios."

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

12 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

13 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

13 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.