ITN VC was formed in Singapore last year and is focused on helping media businesses develop in the face of increasing competition and innovation in the media industry.
James Ross (pictured), CEO of Lightning International explained that the company was appointed because of its significant experience in the broadcasting industry in Asia. It will be tasked to build business development plans for ITN VC in key areas like sports rights valuations for TV stations, technical and business relations issues and making the shift from standard definition to high definition broadcasting.
Ross says higher competition means broadcasters are being forced to examine their business models for TV news. ITN VC says it can help news providers which are facing this challenge to maintain profitability.
Headquartered in Hong Kong, Lightning International, provides content and media solutions to broadcasters, advertising agencies, and content owners and producers.
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