Ivy Ho leaves PHD Shanghai for ZenithOptimedia

Gary Sin, MD of ZenithOptimedia Shanghai, has been working for the agency on a part-time basis in the past six months as he wants to start his own business, according to Steven Chang, Greater China CEO of ZenithOtpimedia.

Chang told Campaign Asia-Pacific that he and Ho are old friends and they worked together "a long way back" at Leo Burnett in Hong Kong.

“It takes a long time to recruit senior talents in China, and they also take time to resign,” Chang said.

Ho worked for PHD Shanghai for close to five years. Before that she was director in charge of the Coca-Cola team at Starcom MediaVest Group.