David Blecken
Nov 28, 2017

Japan Airlines hires M&C Saatchi for new global positioning

The airline is looking for greater differentiation in the US, Europe and Asia.

A still image from a recent JAL branding campaign

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Is astroturfing illegal? PR takeaways from the ‘It ...

Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients

2 hours ago

What does adland make of WPP’s four office days per ...

Industry leaders share their views on the change.

11 hours ago

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

13 hours ago

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.