Japanese fashion designer Jun Takahashi creates limited editon for Coke Zero

Each Coke Zero will feature Takahashi’s signature bear from the retail line Uncover. The teddy bear is blind-folded and holds a guitar. The new campaign also includes four collectors items namely jeans, T-shirts, phone cases for iPhone 3GS and iPhone 4, and tote bags.

This campaign officially kicks off on 18 September through to October this year and will be promoted through www.cokezero.hk.

This designer product line is available in Hong Kong at the Undercover outlets. It is said to be the first non-fashion collaboration for Undercover.