JCDecaux launches its first campaign in Sentosa, for 100Plus

The beverage company is targeting youth and young professinonals, who are spending more time outdoors and in shopping areas during the school holidays.

The agency has put up a network of six-sheet panels at Sentosa and also at the Cathay Cineleisure Orchard, two of the most visited venues for this demographic.

Gina Loh, senior brand manager (soft drinks), corporate marketing, said, “Outdoor media are important avenues to reach out to our target audiences who are constantly on the go and exposed to the hot weather and, as such have supplemented our buy extensively with OOH mediums.”