Staff Reporters
Jul 13, 2021

Jean Lin appointed as executive officer at Dentsu Group

Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions.

Jean Lin
Jean Lin

Nearly two years after she was promoted from her role as global CEO of Isobar to leading Dentsu Creative, Jean Lin has now been appointed as an executive officer of Dentsu Group, effective on August 1.

In her new role, she will focus on the development of Dentsu Sustainable Business Solutions (DSBS) which will be at the core of the sustainable client solutions provided across Dentsu's Japan business and Dentsu International, the company announced. Lin will continue in her global creative CEO role at Dentsu International. 

The DSBS proposition aims to bring together "Dentsu’s understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good", according to the company.

Toshihiro Yamamoto, president and CEO of Dentsu Group said: “Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Asia-Pacific Power List 2024: Neil Trinidad, GCash

Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.

17 hours ago

Leo Burnett’s new Australia CEO embraces innovation,...

In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.

18 hours ago

Is it time to leave the fitness cult? Virgin Active ...

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

18 hours ago

80% of brands worried about agency use of gen AI, ...

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.