Jenny Chan 陳詠欣
Jul 22, 2013

Jeff Ma leaves TBWA for Tsingtao beer

SHANGHAI - Jeff Ma, former chief marketing officer of TBWA Greater China, has joined Tsingtao Beer as the deputy GM of brand management.

Jeff Ma leaves TBWA for Tsingtao beer

TBWA won the Tsingtao Beer account in April 2012 after a five-way pitch with incumbent Ogilvy.

The core Tsingtao brand as well as regional beer brands Chun Sheng, Hei Pi, Ao Gu Te, Huan Dong, Bing Chun, Wu Chun, Hans and Lao Shan is managed by TBWA, but the Shan Shui business has recently gone to DDB in May.

Ma is in charge of brand strategy, new product development and trade marketing for the Chinese beer brand.

Ma had been at TBWA Greater China since July 2010 and was CMO since September 2011. TBWA has not named a replacement for his CMO role, which is a rare one in the agency world.

As managing director of TBWA's Shanghai office then, he served the Tsingtao client, along with McDonald's, Pernod Ricard, Pfizer, Adidas, Wrigley, Visa, Standard Chartered Bank and Hisense.

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

17 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

18 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.