JWT was awarded the top honour for its ‘Heaven and Hell’ campaign for Samsonite in the Press category, while DDB took Best in Show for ‘The Keyboard of Isolation’ for Family Care for Grassroots Community in Outdoor.
Other Gold winners in the Outdoor category included McCann Worldgroup India for ‘Blind Car’ for Hard Rock Café; DDB Hong Kong for Westone; Ogilvy Malaysia for Lego; and Leo Burnett Thailand for Canon Corporate Branding.
Additional categories awarded yesterday included Direct, Promo and Film Craft. Clemenger BBDO Proximity Melbourne won Best in Show in Direct for ‘Break Up’ for National Australia Bank; Hakuhodo won two Golds for its ‘Instant Pet House’ initiative; and Leo Burnett Melbourne took Gold for ‘See the Person’ for Scope and ‘Bring your own Cup Day’ for Slurpee.
In Promo, Best in Show went to DDB Auckland for ‘Believe’ for Steinlager. Gold winners included Dentsu for ‘The 250km Wave’ for Kyushu Shinkansen; and Clemenger BBDO Proximity Melbourne for ‘Slo Lights’ for Carlton Draught and for ‘Break Up’.
Film Craft saw three Gold Lotus awarded to Addict Media Films for ‘The True Origins of Pizza’ for Mr Pizza; Drill for ‘Xylophone’ for Touchwood; and ALT.VFX for ‘The Nocturnal Migration’ for Tooheys Extra Dry.
Among the sessions featured yesterday were a presentation by Dentsu on the role of gaming in society, in which Ryo Shimizu, chief executive of UEI, suggested that it is necessary for all involved in digital development to understand the process of writing code for games. This was followed by a session by Eric Cruz, executive creative director of Leo Burnett Malaysia, who drew on examples of work in Japan from as far back as the 1990s to stress the importance of artistic entertainment in advertising. Cruz urged industry practitioners not to make “ads”, but rather create “things people will relate to”.
The afternoon lineup included a presentation by Song Zu on the ability of music to alter the mood of a piece of work; an interview with Hollywood producer and director Kirsten Smith; and a showreel of acclaimed recent work by Robin Shenfield, chief executive and founder of the production house The Mill.
Categories to be awarded later today include Film and Radio as well as special prizes.
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