JWT makes deal with Gigya to help clients with social data

SINGAPORE - Social data services company Gigya has signed a deal with JWT Singapore to help the agency's clients gather, manage and store social and identity data that could be used for email programs and online ad targeting.

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JWT said many of its clients want to build a strong presence on their own mobile sites and as such have a strong need to understand consumers.

Gigya manages first-party information collected through website registrations and social logins on client sites through Twitter, Facebook and social plugins. As part of Gigya’s first deal in the region, it will provide access to new features and application updates and training for the JWT Singapore digital team.

The agency said it has already been working with clients to roll out the capability, but did not disclose names. JWT works with Unilever, Ford, HSBC, GSK, Nikon, Carlsberg and, Kellogg’s in the region.

"We are excited to be Gigya's newest agency partner in Asia," Frank Bauer, CEO of JWT Singapore said in a press statement. "It's thanks to the passion and drive of our digital team, led by Joseph Chua, that we were able to secure this critical deal. We look forward to helping our clients leverage Gigya's innovative suite of services to connect and form closer relationships with their core consumer audiences in Singapore and across the region."

The goal of Gigya’s NEXUS Partner Ecosystem is to enable the integration of identity data into "leading marketing platforms,” Patrick McCue, Gigya’s VP of global channels and alliances, said in the release. The regional market is growing rapidly, he added.

Headquartered in Mountain View, California, Gigya claims to drive customer acquisition for 700 companies including Forbes, NBC, The NFL, Tommy Hilfiger, and Toyota, and reaches more than 1.5 billion unique users per month.

Source:

Campaign Asia