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Staff Reporters

Aug 27, 2010

JWT scoops grand prize at Australian Effie Awards 2010

SYDNEY - 17 gold Effies were handed out at the second annual Effie Awards 2010 ceremony in Sydney last night where JWT walked away with the coveted grand Effie for a campaign developed for Nestle.

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Australian Effie Awards 2010

JWT won for its 'How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies' campaign on behalf of Nestle. Judges said the campaign generated outstanding results in a tough environment which created long term sustainability for Nestle.

The inaugural Effective agency of the year award went to Clemenger BBDO Proximity Melbourne in addition to six Effies in total.

17 gold Effies were awarded across 17 categories in addition to a further 15 silver and 18 bronze awards.

The Australia Effie Awards chairman Matthew Melhuish commented, “This year's record entries and the big turnout for this year's gala evening is a huge vote of confidence. It is great to see that our industry is so committed to justifying and proving their campaigns' worth to clients.” The gala was attended by 500 guests.

Here are the gold winners, click here to access all winners.

Food confectionary and snacks

JWT (Nestle) 'How Allen's Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies'
Naked Communications (George Weston Foods) 'How the Ministry of Muffins revived the fortunes of Little Bites of Cake'

Beverages

AJF Partnership (National Foods - Farmers Union Iced Coffee 750ml Stubby) 'Fading brand legend gets FUICed and wins 9.5% growth'
Clemenger BBDO Proximity, Melbourne (CUB) 'Dry Dreams' - 'How liberating Gen Y'ers useless dreams made the fickle commit'

Healthcare

Ward6 (Valeant Pharmaceuticals), 'UV Triplegard's case for avoiding the sea of sameness'

Consumer services

M&C Saatchi / Mark (Qantas Frequent Flyer), 'Time to Choose'
BMF /The White Agency/ IKON Communications (Commonwealth Bank), 'Home Loans Online Marketing Programme'

Government, corporate and social services

The Campaign Palace (Cancer Institute NSW), 'The Dark Side of Tanning'

Return on investment

M&C Saatchi / Mark (Qantas Frequent Flyer), 'Time to Choose'

Long term effects

Belgiovane Williams Mackay (Telstra BigPond), 'The Power of Belonging'

Most original thinking

Lowe Sydney (Football Federation Australia), 'The Great Christmas Gift Wrapping Swindle'
Naked Communications (FBi Radio) 'How to save an iconic Australian radio station: Ask Richard (Branson)'

New product or service

DDB Sydney (McDonald's), 'The burgers aren't better at Hungry Jack's!'

Small budget under $500,000

Lowe Sydney (Football Federation Australia), 'The Great Christmas Gift Wrapping Swindle'
Naked Communications (FBi Radio) 'How to save an iconic Australian radio station: Ask Richard (Branson)'

Small budget between $500,000 - $1 million

DDB and phdcreative (McDonald's Australia and Ronald McDonald House Charities (RMHC) Australia) 'How a little 'Hope, Love and Courage' revitalised one of Australia's longest standing charity fundraisers'

Best state campaign