The campaign also took Gold in the Design category, while JWT Always Shanghai claimed a separate Gold award in the Promo and Activation category for ‘The Skate Wash Denim’ for Meters Bonwe.
In the Media category, Ogilvy Beijing won Gold for ‘Disposable Forest’ for Greenpeace; Maxus China for ‘The Handwritten Newspaper’ for Hanvon; and Saatchi & Saatchi Great Wall Advertising for ‘Big Stain’ for Procter & Gamble.
JWT Beijing and Ogilvy Beijing were runners up in the Media Agency of the Year awards. Out of a total of 271 awards at this year’s festival, China claimed 31.
Network of the Year went to DDB, followed by BBDO and JWT. Full details of winners are available at http://www.spikes.asia/winners/2011/.
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