Kelvin Lim leaves B-M Malaysia to head Social@Ogilvy

Lim started work in mid-June and reports to Ogilvy PR Malaysia managing director Jacey Lee. He heads a team of five and has hit the ground running, already working on several client accounts, including Philips. 

According to Lee, the agency had been looking for someone to fill the role for quite some time and Lim's name had been put forward by people both on the client side and from fellow agencies. 

"We knew how close he is to the team that was in Fleishman-Hillard Malaysia, and subsequently at Burson-Marsteller, and it was a challenge to convince him to give Ogilvy a chance," said Lee. "Fortunately, he said, 'yes'. "

Prior to his role with Burson-Marsteller, Lim was with Fleishman-Hillard Malaysia from 2006 to 2010. He joined B-M shortly after Joycelyn Lee, who was acting GM of FH Malaysia, was appointed head of Burson-Marsteller Malaysia. 

On Friday, Campaign Asia-Pacific broke the news that Burson-Marsteller Malaysia will be merging with Essence Communications and that Joycelyn Lee had opted to leave the agency following the agreement to take some time off. 

Ogilvy's Lee added that Lim was ideal for the role because he understood that social was "part and parcel of the communications landscape and not a branch that functions in isolaton".