BEIJING - Korean auto maker Kia Motors has called a review of its digital activation and interaction account in China, according to sources familiar with the industry.
At least four agencies - NIM, InSun, AllYes and the incumbent Samsung Opentide – are involved in the pitch currently in its final phase. The result is expected to be announced soon.
Opentide has been serving the client over the past two years, but an undisclosed source said the chance that the agency will lose the account is “99 per cent”.
The loss will be a big hit for Opentide who counts Kia as it’s biggest client.
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The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.
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The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
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This year, Campaign will also host an Agency of the Year prize-giving night in Indonesia for the first time, announcing the winners from Cambodia, Laos, Myanmar, Indonesia, the Philippines, Thailand, and Vietnam.
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