Emily Tan
Feb 5, 2013

Korean consumers adopt constant vigilance in the face of change: Cheil

SEOUL – Consumers in Korea have started to accept the pace of change and the uncertainty that comes with it as a fact of life and have adopted a wait-and-see approach for the future, finds Cheil Worldwide’s Annual Consumer Report.

Korean consumers use their devices more than ever

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

19 hours ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

20 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

21 hours ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.