Jenny Chan 陳詠欣
Jul 17, 2015

Lamplight rethinks effect of Asian vernaculars on social analytics

HONG KONG - Mandy Chi's Instagram post mentioning her eye capillaries bursting halfway through a Cathay Pacific flight is one example of a negative post associated with a brand on social media. But there is a wider range of sentiment that Lamplight, a new social data analytics company, is trying to help marketers understand.

The 'Lamplighters'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

5 hours ago

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.