Leo Burnett Singapore announces two digital appointments

Loo joins Leo Burnett from EURO RSCG Singapore where he was associate creative director. A 16-year veteran in the digital field, Loo began his career during the dotcom era where he made his mark in Los Angeles by developing the world’s first ever websites for movies like Independence Day, Ailens and X-Files. Before returning to Singapore, he also spent five years in Shanghai, two of which with Wieden + Kennedy, where he was a key member of the team that won the Nike business. Before that, he oversaw concept and production for Sony’s blockbusters and highly successful flash games for movies like Stephen Chow’s cult hit, Kung Fu Hustle.

He also spent five years with DDB as part of the core digital team, and subsequently returned to Tribal DDB as digital creative director for two years spearheading integrated and digital campaigns for DBS, RSAF, Starhub, McDonald’s, HPB, Ion, Uniqlo and Johnson & Johnson.

Bidiwale brings close to a decade of experience in delivering strategies and solutions related to online marketing and media. Most recently as Managing Director for Interakt in Asia-Pacific, Bidiwale ran the entire Asia-Pacific operations, managing key global accounts, developing strategies and developing new products and service lines. With a proven track record in developing marketing strategies, and managing global and regional campaigns, he has achieved high returns on marketing investments for clients including HP, Cisco, Polycom, Singapore Airlines, Symantec, P&G, Johnson & Johnson, Levis, Citibank and Lenovo.

John Kyriakou, deputy CEO, Leo Burnett Group Singapore said: “With digital becoming a way of life, it is crucial that we continue to augment our competencies in this area. More crucially, it is also how we harness this set of capabilities, to arrive at the most creatively-effective, integrated solutions for our clients. Martin and Waheed represent the leading left and right brains in this field, we are excited to have them on board with us to drive this.”