Leo Burnett wins Siemens work in China

According to the agency, it won the business following a competitive pitch that involved Sapient Nitro, McCann Erickson, Grey and We Marketing.

Saatchi and Saatchi is the incumbent on the account.

Leo Burnett will be responsible for handing the brand’s strategic and creative work for its appliances and its 2010 World Expo initiatives.

“What was particularly gratifying is that Siemens China was a client of ours in the past and we have been very focused on winning them back,” said Weiwei Chen, chairman and CEO of Leo Burnett Shanghai.

According to Siemens’ website, Siemens first conducted business in China in 1872, when the company delivered a telegraph in the country. It currently works across the mainland’s industry, energy and healthcare sectors, and manages more than 90 operating companies, 61 regional offices and 43,000 employees in the market.

In 2008, Siemens claimed Rmb 57 billion (US$8.35 billion) in sales in China.