Benjamin Li
Dec 7, 2011

London-based digital agency John Brown acquires HK counterpart Kleio

HONG KONG - London-based print and digital media agency John Brown has acquired Hong Kong home-grown digital agency Kleio; its first acquisition in Asia to support its expansion in the region.

London-based digital agency John Brown has acquired Kleio
London-based digital agency John Brown has acquired Kleio

Kleio, a digital agency which was established 18 months ago, produces social media, online and print content for a range of clients including Canon, Time Warner, Swire Hotels, Moet Hennessy Diageo and Cartoon Network. All of Kleio’s staff will be incorporated into John Brown.

John Brown was established in 1987 in London, its chief executive officer Andrew Hirsch says it has 40-50 clients globally, and already produces creative content for brands in Britain including Royal Bank of Scotland, Land Rover, Austin Martin, and John Lewis. The agency has overseas offices in Cape Town, Johannesburg and Tokyo.

The company also opened its Shanghai office 18 months ago, with clients like B&Q and Ping An Insurance.

“We don’t want to be seen as a London agency trying to do business in China," Hirsch said. "Instead we want to be seen as a Hong Kong agency with business expanding into China.”

He noted that in the past John Brown had been struggling to find Chinese editorial talents. With the acquisition of Kleio, “we got a ready team that has good understanding of Chinese culture and language, who will further enable us to deliver our inspirational communications to many of our global clients”.

 


 

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

5 hours ago

Canva makes design child's play in W+K Tokyo's latest

Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.

5 hours ago

Is Jung von Matt’s independence its secret to ...

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

6 hours ago

Here’s a thought: Marketers can sell anything—except...

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.