Natural Beauty has taked to numerous advertising agencies before selecting Lowe China as the communication partner, even though there was no official pitch.
“Today’s Chinese women are very demanding and they know what they want regarding spa products and services,” said Fanny Yum, general manager of Lowe China. “Together with our chief strategy officer, Baiping Shen and chief creative officer Norman Tan, we believe we can build the Natural Beauty brand to new heights and create another legendary brand in China.”
A Taiwan-based company, Natural Beauty entered the Chinese mainland in 1990. “Our challenges going forward are to build new dimensions to brand attributes and to meet unmatched consumer needs in the spa industry,” said Shirley Tai, CMO of Natural Beauty.
Currently the company has about 1,000 outlets across the country. It also has operations in Southeast Asia, however it has not been active in marketing and communication for quite a while.
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