Lowe Indonesia tipped to pick up Pizza Hut business

JAKARTA – Pizza Hut Indonesia is believed to have chosen Lowe Indonesia to handle its advertising business following a three-way pitch also involving JWT and Publicis.

Pizza Hut Indonesia's ad business is worth over US$7 million
Pizza Hut Indonesia's ad business is worth over US$7 million

Pizza Hut’s advertising business, previously estimated at US$7 million, is thought to be growing year on year.

The pitch followed a parting of ways between Pizza Hut and its agency of nine years McCann Worldgroup.

Stephen J. McCarthy, president director of Pizza Hut Indonesia, had previously confirmed that a three-agency pitch was underway for their restaurant business.

“After a long‐standing and fruitful relationship with McCann Worldgroup, Pizza Hut Indonesia is looking at a different strategy and is inviting three agencies to pitch for our restaurant business,” McCarthy said in a statement, adding that McCann Worldgroup will continue to be the brand agency for Pizza Hut Delivery Indonesia's business.

When contacted for comment, Pizza Hut Indonesia's PR company said that a new agency has not yet been appointed.

Related Articles

Just Published

16 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

17 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

19 hours ago

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

22 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.