Emily Tan
Oct 29, 2012

Mailman Group launches office in Indonesia

JAKARTA - China-based social media and technology agency Mailman Group has established an office in Jakarta to support the needs of the English Premier League Club’s fan development into the region.

Headquartered in Shanghai, the group also has offices in Melbourne and NY.
Headquartered in Shanghai, the group also has offices in Melbourne and NY.

“Indonesia represents a great opportunity for sports clubs to develop their fan bases through localized social media strategies,” commented group CEO Andrew Collins. 

According to the Global Web Index, Indonesia has the world's highest social-media engagement rate after China. The nation's online development is supporting by rising Internet penetration rates of 21 per cent. 

"Our vision is to support top football clubs in the World with their Asian expansion by establishing local voices in each key domestic marketplace – Indonesia’s growth online combined with the popularity of football in the country made it an obvious choice," said Collins. 

Collins will be moving from Shanghai to Indonesia to establish the new office. 

Related Articles

Just Published

2 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

2 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

3 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

4 hours ago

Moves and wins roundup: Week of January 27, 2025

Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.