Staff Reporters
Mar 21, 2012

Malaysian tablet sales soar by 500 per cent: GfK

KUALA LUMPUR—Demand for tablets in Malaysia increased five fold between 2010 and 2011 as internet penetration deepens across the country, according to market research company GfK Malaysia.

Malaysian tablet sales soar by 500 per cent: GfK

GfK Malaysia said around 656,000 tablets were snapped up across Malaysia in 2011.

It said the tablets market totalled around US$140 million in the final quarter of 2011, growing from US$44 million the previous year.

Jennifer Chan, general manager at GfK Malaysia, said tablets are now widely accepted across Malaysia.  

She said, “Since its launch in mid-2010, take-up rate has been mounting rapidly with sales rising on a month-by-month basis, so much that today’s sales have almost come head-to-head with laptops, a device seen as the tablet’s closest competitor.”

Chan said a key factor in the popularity of tablets is the Malaysian government’s efforts to deepen internet penetration by increasing public wi-fi hotspots and cutting tax on broadband subscriptions.

She added, “At the same time, today’s demanding consumers seeking consistently high performance, quality photo capture and speedy media experience in a convenient and portable form means there is still much more room for development for tablets in this tech hungry market.”

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