Manfred Tsang joins Havas Media Shanghai as MD

Tsang joins the agency with 19 years of experience in China’s media industry spread across Beijing, Shanghai and Guangzhou. He has held senior planning roles at MediaCom, OMD and ZenithOptimedia.

He left his general manager role with Optimedia and Equinox at ZenithOptimedia Shanghai earlier this month. Key clients he worked with included McDonald’s, Johnson & Johnson, Ping An Insurance, HSBC, Porsche and Danone.

In his new role, Tsang will lead Havas Media’s fast-growing Shanghai operations and will be responsible for delivering the agency’s 'Meaningful brands' proposition to clients by further assimilating it in planning and buying. His remit includes P&L delivery, new business and staff development.

Tsang will report to Elizabeth Zhou, GM of Havas Media China, and work closely with Thomas Wong, CEO of Havas Media, Greater China.

Steven Chang, CEO of ZenithOptimedia Greater China, confirmed the agency is identifying candidates to replace Tsang.